Pieces nobody asked me to make. A spec campaign for a brand I like, an editing pass on a page that didn't request one.
A spec social campaign for MeUndies built around the membership model. One character, one scenario, two outcomes. The product is never the punchline. It's the invisible reason everything goes right.
Read the case study →A small editing exercise on the NISAR mission overview page. A demonstration of what content strategy looks like when applied with restraint, and what gets gained when a fresh editorial pass is taken on existing copy.
Read the case study →MeUndies members unlock a way of being that most people don't understand because they've never felt the long-term effects of being consistently comfortable. Their most precious cargo is handled. And it shows.
One character, Frankie, experiences the same everyday scenario twice. Version A: uncomfortable, fidgeting, reactive. Version B: settled, smooth, pulse at 60 bpm. The product is never the punchline. It's the invisible reason everything goes right.
Stories about bodies that betray you, systems that fail you, and people who survive anyway.
An Afro-Latino porn star struggles with the choice between fun money and a pipe dream.
A teenager pushes for autonomy when his mother pushes this lifelong medication, regardless of the side effects.
Hell is a corporate office. Demons are middle managers. And the worst part of eternal damnation? The performance reviews.
Writer, content strategist, and screenwriter in Los Angeles. Copywriting, brand storytelling, and community-facing content across real estate, social, and creative development.
Lit degree, Ramapo College. Five years writing under compliance — at a State Farm Agency, then in Fair Housing–regulated property management — trained me to honor source material and translate it for readers with thirty seconds to spare. Currently developing for screen.